Defining an arthouse for discerning cycling aficionados.
STRATEGY / CREATIVE
Functional purity, from concept to build.
Vandeyk is a premium story of distilling the beauty, minimalism and functional purity of a bicycle into a simple code of colour and economy of design. As a bicycle arthouse, it excels at the intersection of design and craftsmanship. The team combines expertise from a wide range of creative disciplines, as well as producing luxury handmade bicycles. Working with an open approach to collaboration, the brand continuously involves new creative influences, materials and technologies with past projects including German based Crema Cycles, Formula 1 engineers, London based clothing brand Rapha and United Visual Artists.
As ambassadors, McFaul_Day were integral to the arthouse concept at all points from the onset of its design vocabulary, through to product design, collabs, and elevated marketing campaigns.