Awaken a leader to the Modern Outdoors.
CONCEPT / STRATEGY / CREATIVE
AGAIN 2021 Platform
AGAIN is a consumer focused platform that inspires adventure and brave new pathways to push a hero brand forwards in the new great Modern Outdoors. Nimble, scalable and modular, with an eye on the general intellectual, moral, and cultural climate, the graphic system's bold design treatments and striking imagery offers a refreshing, contemporary approach within the staid outdoor category. This new direction allows Osprey to hero product and push brand stories through emotional connections or its ambassadors with brand purpose, through various media and channels, in different territories across the globe.