NEW BALANCE

Elevating the art of sneakers.

STRATEGIC ALLIES
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8 years and counting.

Proudly for many years, we’ve been brand consultants, advocates, designers, influencers, writers, creative directors, ankle models, you name it – there’s not much McFaul_Day don’t do for New Balance without success, sincere thanks and admiration. Results from the team have been shining examples to departments all over the globe. Generations of brand and product output – McFaul_Day are family, supporting management and company executives, collaboratively working with other agencies on an amazing journey, helping articulate all aspects of the burgeoning athletic brand to make it more relevant for today.

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“I cannot speak more highly of McFaul_Day. Over the many years they have consistently supported our brand growth and appeal. They combine strategic insight with best in class creative approach and asset creation and have been fundamental in our brand position and growth in our lifestyle category. They have delivered best in class assets at Global and European level to our markets and in addition are our strategic key account agency partner. Justin, John and their team have a huge passion for what they do, communicate with ease at all levels and we firmly think of them as part of our internal team.”

GRAHAM DICKEN / BRAND DIRECTOR EMEA / NEW BALANCE