New Balance // Trail 2017

McFaul+Day was tasked with producing the Global marketing for NB’s TRAIL collection going forward from 2017; a tremendous opportunity to tell a unique, exciting and daring running story from (initially) a European point of view.

What we’ve instigated though has its sights set further than that – a category defining adventure community built for trail-minded consumers. NB TRAIL is a force to be reckoned with; a trail running experience, a new rough-ground-running lifestyle…

Ongoing.

New Balance // Trail 2017