Giro // Ride + Mobility Collections

McFaul+Day were approached by Giro to devise a seasonal Global integrated campaign to promote new apparel lines that broke down pre-conceptions about bicycle clothing. We showcased and captured the two very distinct product lines in urbanised Munich, Germany, and in the Bavarian Alps using local riders and industry opinion leaders to demonstrate each collections unique details. Tied with a retail activation exercise in the city, we generated promo films, social media content, campaign photography, lookbooks, advertising, a social media activated reward scheme (to be rolled out at other major cities across Europe) all leading to a case study Giro are proud to example globally.

Giro // Ride + Mobility Collections