New Balance // Beer + Sneakers Event

The Real Ale Pack launch event was conceived to help bring classic lifestyle products to market – brought to life with a bespoke launch event and asset pack to showcase the art of making sneakers in the UK (Flimby, Cumbria) and the craft of producing real ale (locally in Cockermouth, Cumbria). A selection of the world’s lifestyle press, sneakerhead networks and new digital media were invited for a 4 day experience including a Q+A session with New Balance’s design team, a UK factory tour, a pub quiz, traditional beer and grub, folk music – all ending in a VIP music festival date at Kendall Calling.

New Balance // Beer + Sneakers Event