Clarks Originals // Unconventional Innovation

Celebrating 200 years of convention-defying footwear, we teamed up with Shotopop to create a curiosity-packed series of 3D art installations for Clarks Originals. Under the Unconventional Innovation banner, we collaborated with London-based art studio Shotopop – renowned for its wild flights of fancy and oddball, experimental methods – to create Originals READY: a series of three installations that explore the core, pioneering essence and legacy of each of Clarks Desert Boot, Wallabee and Trigenic shoes.

‘The making of’ from our talented friends at Shotopop…

Clarks Originals // Unconventional Innovation