New Balance // Aarron Ramsey x Foot Locker

For a digital and SoMe campaign, Foot Locker Europe asked New Balance to feature Arsenal and Welsh footballer Aaron Ramsey for the release of a new lifestyle model – the exclusive ML1550. Along with POS, window schemes, instagram edits and a lifestyle shoot, we managed to capture Aaron in a relaxed state, the day before his wife gave birth. Congrats Aaron!

After the success of the above introduction, we were then asked to produce an extended set of Social Media content and European Window installations.

New Balance // Aarron Ramsey x Foot Locker