New Balance // Napes Needle Pack

Celebrating the rich heritage and birthplace of british rock climbing with the ascent of Napes Needle in 1886 by W.P. Haskett Smith in Wasdale, Cumbria, England, our team and New Balance staff clambered up The Great Gable – a mountain lying in the heart of the Lake District, to risk it all for client and pride to capture the product in situ. No green screen here folks.
Upon return, our marketing assets were reviewed and celebrated, so much so we were asked to create an in-box premium collectable brochure to elevate the product and to tell the New Balance brand and shoe story.

New Balance // Napes Needle Pack