New Balance // Retro Running MRL420

Off the back of a successful fashion-forward seasonal catalogue, New Balance HQ in Boston requested we also create a global campaign for a high profile release – the reconsidered and re-engineered retro MRL420 runner and to provide bespoke digital and SoMe packages for multiple retail partners (Foot Locker, Size? and JD Sports). The challenge was a good one and not to take the brief too literally, we captured our lifestyle themed stories at old running tracks and sport facilities using local models and New Balance #Numeric skateboarders. Mix it up a bit!

New Balance // Retro Running MRL420