New Balance // Grenson Partnership

‘One Shoe, Two Factories’ is a story developed to showcase the significance of two heralded British footwear manufacturers working together on one shoe – a luxurious full grain leather NB 576. Ultimately showing the craftsmanship within New Balance, and similarly at Grenson’s UK facility, creating something truly special and premium. Documenting the journey of the 576 shoe with passionate narrative from Tim Little (Grenson CEO) and Andy Okolowicz (Flimby Factory Manager), enthusing about the mutual respect and the importance of quality materials and craftsmanship, produced an elevated suite of assets.

Our project debuted at an exclusive Grenson Store launch (guests including Nick Wooster) during London Fashion Week.

Photography courtesy of Thomas Lindie / NB Gallery.

New Balance // Grenson Partnership