New Balance // Grenson 2018

Due to the revered success of the first 2016 New Balance Grenson partnership, both parties expanded on the project to produce a new collection celebrating the two heralded British footwear manufacturers working together again, ultimately showing the craftsmanship within New Balance, and similarly at Grenson’s UK facility, creating something truly special and premium for the new 3-way pack.

With passionate narrative from Tim Little (Grenson CEO) enthusing about the mutual respect and the importance of quality materials and craftsmanship, McFaul+Day produced an elevated suite of marketing assets and launch strategy for London Fashion Week – early 2018.

New Balance // Grenson 2018