New Balance // Garmin Pro Cycling Team

“Capture the struggle and suffering of our pro-team riders. Show the values of New Balance – as a running company – and what we share in common with The Cannondale Garmin Pro-Cycling Team” and during 2014 and 2015 at winter training camps in Mallorca, we’re proud to say that’s what we delivered. Via team owners, mechanics and pro rider’s interviews we discussed in short promos the alignment between New Balance and the Cannondale Garmin Pro Cycling Team, it’s values and desire to be the best they can be; clean, authentic, principled, reinforcement of teamwork, pushing boundaries, never satisfied, and the pursuit of perfection.

New Balance // Garmin Pro Cycling Team