New Balance // ‘Escape Ordinary’ Advertising

Escape Ordinary was a campaign of seizing ‘Moments’ – glimpses of five friends hanging in and around Barcelona. That loose theme allowed us to capture some great natural interactions for this Global advertising campaign for a very large and colourful mainstream 574 shoe collection. A week-long shoot in the Catalan capital, a heavy schedule, a great crew, amazing wine and food, with added sunshine, all aided us to deliver superior lifestyle assets that provided film showcases and Global print advertisements for this widely available yearly collection.

New Balance // ‘Escape Ordinary’ Advertising