To match the love for a place and breath taking vistas mentioned in the poem by Keith Robson, we devised a Global NB MADE. campaign storyline and ciné experience taking our on-point street-styled model into the hills and lakes of Cumbria to showcase and launch the newest Made In UK lifestyle shoes. The classy asset suite was used globally by all New Balance markets and were successfully received on respected media (organic posts) like HighSnobiety, Hypebeast, i-D and Dazed.
There is a place that’s dear to me
Upon the rolling Cumbrian hills
A church without the need for prayer
Where Wordsworth saw his daffodils,
A place where poetry writes itself
With soft simplistic elegance
In words that dance and interplay
With timeless grace and sweet romance.