New Balance // Cricket Lifestyle Pack

Utilising New Balance and England cricketer Gary Ballance (no pun intended) in a very naturalistic way, filmed in a lifestyle manner at Headingley cricket ground, we took Gary and the product story away from the traditional sport of cricket, out into the car park, tracking him into the cricket ground where he stood out from the bleachers, reminiscing and dreaming of what could be, what it means to be capped and play for England. All ending on a classic New Balance lifestyle product reveal. Taking sports assets and using them in a lifestyle application is something we excel in.

New Balance // Cricket Lifestyle Pack