New Balance // Women’s Color Circle

In times of instant video gratification, quick hits and ‘swipe left’ attitudes, we were entrusted by the teams at New Balance with developing and delivering an editorial style photographic campaign to launch a ‘Color Circle’ pack of Made In UK 576 premium lifestyle shoes. Never before had someone shot and captured such a timely fashion-forward project at the Flimby factory in the Lake District. Our team pushed the styling, wardrobe and casting to pull-off a very unique flavour and relevant female look for New Balance.

Results: A Global female highlight – talking to the right consumer the right way!

New Balance // Women’s Color Circle