New Balance // Blue Tab Capsule Collection

‘Progressive street sport fusion’ – way back before it was even a ‘thing’, this collection we kept to a real-life scenario, keeping in-line with the natural New Balance aesthetic feel. It was the first-time New Balance had presented a performance product in a lifestyle make-up. Some people said it lead the way to what we have in 2017 and we were proud to strategise and develop the concept from social media to full marketing assets.

New Balance // Blue Tab Capsule Collection