New Balance // Three Peaks Pack

This celebratory pack of three special shoes were inspired by the ‘Three Peaks Challenge’, a personal test of strength and endurance where people climb the three highest mountains in England, Scotland and Wales in 24 hours. Walkers climb each peak in turn, and are driven from the foot of one mountain to the next. New Balance honoured the braves who tackle these 3 summits over 24 gruelling hours with a 576 Three Peaks Pack.

We created content with an illustrated map of the UK for film and inbox posters, with accompanying photographic marketing assets to seed worldwide.

New Balance // Three Peaks Pack