New Balance // NB1 x Maxime Buchi

To gear up for the Global launch of New Balance’s online custom shoe site, featuring assets with music producer Metro Boomin and fashion designer Todd Snyder, McFaul+Day were charged with leading content and strategy with one of the most revered tattooist – Swiss born Maxime Buchi. One day with Maxime and his team in his London studio was enough to create a full suite of assets that became the main driver and highlight of the campaign.

New Balance // NB1 x Maxime Buchi