Vandeyk // Machine For Riding

Machine for Riding is a story in distilling the beauty of minimalism and functional purity of a bicycle into a simple code of colour and economy of design. As ambassadors McFaul+Day were integral to the concept at all points from the onset and its design vocabulary, through apparel design with Assos and finally appearing in film and photo to be used online and through PR.

Vandeyk // Machine For Riding