Havaianas // NYC Murals

To generate buzz for the US launch of Havaianas flip-flops, we were commissioned to create three building-sized murals at multiple locations around New York City. Giant 3D rubber thongs and corresponding white outlines were placed over them to, quite literally, to capture the spirit of the colourful Brazilian brand. Also, promotional limited-edition Havaianas, based on the mural art, were distributed to dealers prior to the summer season.

Havaianas // NYC Murals