Carhartt // Earlham Street Takeover

Over two weeks, some careful mathematics, a twenty-four hour all-night installation and using some rather techno-marvellous printing methods, Carhartt’s Flagship Earlham Street store was turned into a pattern based icy winter world with an array of hidden Arctic beasties. Christmas sales went up, naturally!

Carhartt // Earlham Street Takeover