Clarks Originals // AW_15 Trade Shoot

As part our our Clarks Originals Curio Platform we needed rich storytelling linking a winterised collection to the area of Watchet, Somerset – a stones throw from the headquarters of Clarks in Street.

Our solution was a fashion forward shoot based around friends holed up in a scenic coastal residence and Samuel Taylor Coleridge’s 1798 poem The Rime of the Ancient Mariner that was written whilst he travelled through Watchet in Somerset with his friend Wordsworth.

A shortened version of the poem: a ship lost at sea, a mariner on the ship kills an albatross, mist and fog in Antarctica, a curse ensues, and the ship can’t find its way home lost in uncharted waters. The crew blames the mariner and make him wear the dead bird around his neck. One by one the crew die. Still lost at sea the mariner survives, seeing sea monsters, the bird falls from his neck, his guilt dissipates and the crew raise from the dead as ghosts to steer ship home. Ship crashes. Mariner survives. Saved by a land hermit. The End.

Clarks Originals // AW_15 Trade Shoot