In July 2015 Clarks Originals released a limited edition Made in England pack to celebrate 65 years since Nathan Clark launched the original Clarks Desert Boot in 1950. The pack encompassed the very best of British craftsmanship using the same materials handpicked by Nathan Clark in 1950. Each of the 1950 pairs were hand-numbered and came with spare leather laces, a suede cleaner and British made socks in a limited-edition box.
As part of our larger Curio concept, we created intimate and elevated assets highlighting the respect, legacy and camaraderie surrounding the Clarks icon. Narrative by Head of Design Chris Law, VP Dan Newton + craftsman Paul Mortimer with soundbites from Pack Partners; Trickett, Mamnick and Potts.