New Balance // Caviar + Vodka

To celebrate a worldly focus on Russia in 2018, we supported New Balance with a Global Social Media campaign and marketing asset suite that saw them pay homage to some Russia’s finest culinary exports – Caviar and Vodka, with 3 luxurious Made in UK hybrid shoe releases.
The results were an authentic studio and montage film capture with accordingly themed Instagram Stories, centred around on-point styling and asset treatments that fed the digital launch strategy extending to a bespoke premium VIP event in Moscow.

New Balance // Caviar + Vodka