Beacon Bicycles // Brand Launch

McFaul+Day were central to the Beacon creative process and direction for its first 2 years, responsible for bringing the brand to market with every touch-point (product, frame design, apparel, retail, club, team and events); a full 360 delivery of a brand intent on changing the face of bicycle retail in the UK… and beyond.

“Beacon has made a name for itself for the beauty of our bikes, the uniqueness of our brand and thoughtfulness of our messaging in a very short space of time. We couldn’t have done this without McFaul+Day. Central to our creativity at Beacon, McFaul+Day have a rare ability to take the ideas from the team and turn them into details of beauty. I would recommend McFaul+Day to any business.”

– Darrin Robinson. Beaconfell / CEO

Beacon sits amongst other sub brands The Fell and Pro Tool Cycleworks under the umbrella of Beaconfell.

Beacon Bicycles // Brand Launch