Since 2011 ashmei’s mission is to develop performance sportswear using only the very best quality and performance materials available. They achieve this by creating product purely based on this statement rather than looking at target retail price points and only worry about this when they are completely satisfied if the product cannot be improved further. McFaul+Day approach the brand message in exactly the same way.
We’ve been integral to the brand since its inception, charged with bringing the brand to market, globally. We continue to be responsible for creation of ashmei’s full suite of creative assets including, print, online, OOH and events. ashmei has to be 100% authentic, pioneering and fully engaging with its target audience. Its this driven pursuit of excellence that has seen the company own luxury running and push on into triathlon and cycling markets.