New Balance // MADE. 770 Beinghunted

Using our trusted network, we feature Jörg Haas of Beinghunted Berlin fame to tell our story on location in Flimby of the newest reincarnation of the 1980s 770 Made in UK shoe collection. As a long-time fan of New Balance lifestyle, Jörg explained in great detail the common ground and values that his Beinghunted project and re-releasing a shoe from an archive – often dismissed by many as an easy and obvious route but Jörg makes light and justifies why New Balance is one of the few who can, and can do it with pride and gusto.

“Over the past 10+ years a lot has changed. However, the philosophy behind Beinghunted is still the same: collecting, curating, archiving and communicating to and with like-minded people. I’ve learnt a lot – the numbers are important but they’re not everything. It’s the details and quality equally. Now a new version of Beinghunted will look into the best of the past, so I can try to catch up with the folks I’ve met over the years and provide more in-depth and background information into those interesting projects that started this whole ‘street’ thing”.

“Things quickly come and go but style and quality never fades”.

New Balance // MADE. 770 Beinghunted