All great brands have a story to tell. New Balance’s story started in 1906 and have since been known for innovative design, commitment to quality, craftsmanship, and dedication to athletes of all levels. They also have a huge following in fashion and streetwear with a business-shaping lifestyle sector we have been proud to help spark, nurture and develop for the exciting years to come.
To always present the brand in an authentic way that savvy consumers identify with and feel they belong to. To always provide New Balance with a marketing strategy and creative tools that considers the business as a whole, its place in the broader economy and society, and in the lives of its customers it touches. Talk confidently, never shout.
“We really don’t like to blow our own horn”
– Jim Davis. Owner + Chairman / New Balance
McFaul+Day have been heavily involved in both EMEA and Global activity for the past 8 years. In that time we’ve created season-on-season assets including ATL and BTL print, online, TV, film promos, OOH, DOOH, lookbooks, all aspects of European trade retail partnerships marketing (JD Sports / Footlocker EU / Size?) and digital projects including the award winning visitflimby.com – showcasing New Balance’s home of UK manufacturing over the past 30 years.
The brand is known for its sneakers that are worth the asking price because it’s the only major athletic sneaker brand currently making sneakers in the United States, as well as domestically through outposts in England and Japan. We have always had the most admiration for New Balance and their quiet understated mantra. They have always felt ‘under the radar’ and we wanted to help maintain that cool appeal while promoting growth and better business needs – still deserving of the in-crowd’s knowledge and respect. Build from the top.
“You wanna diss the Phifer but you still don’t know the half. I sport New Balance sneakers to avoid a narrow path”
– Phife, Tribe Called Quest, ‘Buggin Out’ (‘The Low End Theory’ 1991)