Leading lifestyle aesthetics since 2010

8 Years + Counting

  • Brand Consultancy
  • Content Production
  • Creative Direction
  • Retail Activation
  • Social Strategy
  • Strategic Partner


All great brands have a story to tell. New Balance’s story started in 1906 and have since been known for innovative design, commitment to quality, craftsmanship, and dedication to athletes of all levels. They also have a huge following in fashion and streetwear with a business-shaping lifestyle sector we have been proud to help spark, nurture and develop for the exciting years to come.

“We really don’t like to blow our own horn”

– Jim Davis. Owner + Chairman / New Balance

“You wanna diss the Phifer but you still don’t know the half. I sport New Balance sneakers to avoid a narrow path”

– Phife, Tribe Called Quest, ‘Buggin Out’ (‘The Low End Theory’ 1991)

I cannot speak more highly of McFaul+Day. Over many years they have consistently supported our brand growth and appeal. They combine strategic insight with best in class creative approach and asset creation and have been fundamental in our brand position and growth in our lifestyle category. They have delivered best in class assets at Global and European level to our markets and in addition are our strategic key account agency partner. Justin, John and their team have a huge passion for what they do, communicate with ease at all levels and we firmly think of them as part of our internal team.”

– Graham Dicken / Brand Director EMEA / New Balance