It’s always been more than just a cycle helmet thing, or a simple snow lid or goggle. It’s about the ride. Giro exists to enhance your connection to the ride, and the feelings it brings to life. The sense of freedom and adventure. The desire to win. The joy of living well. From that first day 30 years ago when Jim Gentes opened Giro, they’ve been on a mission to make sure that riding is the best part of a great life. They were the perfect partners for McFaul+Day.