"They’re tuned-in with our customers in an authentic way"

New Roads for Giro

  • Brand Consultancy
  • Content Production
  • Creative Direction
  • Retail + Merchandising
  • Retail Activation
  • Staff training + After Sales direction
  • Strategic Partner


It’s always been more than just a cycle helmet thing, or a simple snow lid or goggle. It’s about the ride. Giro exists to enhance your connection to the ride, and the feelings it brings to life. The sense of freedom and adventure. The desire to win. The joy of living well. From that first day 30 years ago when Jim Gentes opened Giro, they’ve been on a mission to make sure that riding is the best part of a great life. They were the perfect partners for McFaul+Day.


“Working with McFaul+Day is a pleasure, in every respect. From helping to tune our position and message for a European consumer; to executing a retail build-out that considered each touch point including staff training, merchandising and after sales engagement; to planning, co-ordinating and even executing content when needed… the results always surpassed expectations. They’re tuned-in with our customers in an authentic way, and easy to connect with as people, which gives their work a depth that consumers respond to. I will always give them top consideration whenever we need support.”

– Eric Richter / Brand Development Mgr. / Giro Sport Design