Since 2011 ashmei’s mission is to develop performance sportswear using only the very best quality and performance materials available. They achieve this by creating product purely based on this statement rather than looking at target retail price points and only worry about this when they are completely satisfied if the product cannot be improved further. McFaul+Day approach the brand message in exactly the same way.
McFaul+Day have been integral to the company since its inception, charged with bringing the brand to market, globally. ashmei has to be 100% authentic, pioneering and fully engaging with its target audience. Its this driven pursuit of excellence that has seen the company own luxury running and push on into triathlon and cycling markets.