1. We are nimble.
Being small(er), we’re naturally more nimble.
Our strength lies in the fact that we never stop reinventing; seeing opportunities and market changes and responding to them in a way that feels right for us; challenging the way of working as an agency (its process and structure). We see enormous advantage in ‘our way’. The entire team is involved in all aspects of what we do. It’s never boring or tedious. We’ve been inside the bigger agency ideal. There is a lot of waste!
2. We encourage long term relationships.
We create to nurture change.
We cherry-pick our partners for long-term and effective relationships to create and nurture change.
Because we’re more compact we have the opportunity to pick and choose our clients and partners. We’re interested in those who share similar principles and beliefs and those who see a future in us as we do them.
3. Flexibility is fundamental to our model.
We offer a level of flexibility that larger agencies just cannot naturally offer. It’s fundamental to our model to be completely flexible, going to a client and working from their location for set periods where beneficial for the process. Creativity and therefore success rises exponentially by working this way.
Whilst on a personal level we want to see more of the World, we see enormous benefit in the understanding of individuals and cultures in each and every place, something ultimately key to understanding possibilities of a brand’s true Global proposition.
4. We work WITH you, not
Ebb + Flow.
Ideas flow more freely with dedication, passion and real understanding when engagement is long-term and integrated.
We create bespoke processes with a tailored internal team around each project including our long standing cherry-picked wealth of trusted super-talent we like to call The Family.
5. We do not pitch.
WE DO NOT PITCH.
Because we’re small(er) (and obviously perfectly formed!) we have the luxury of picking and choosing clients who share our principles and beliefs. Funnily enough, these same clients also tend to have budgets and timelines appropriate to their needs.
Further to that – creative work for free is not cool. It screams of absolutely zero trust. Nobody in any other industry would ever consider performing work with only a ‘chance’ of payment in return. If a service or deliverable has value, it has a corresponding cost. Period. If you are ‘our people’ and you know what we do, you wouldn’t ask!
6. The reason this thing exists.
John McFaul and Justin Day met over a pint in London’s East End in 2013. Sparks flew and this amazing meeting of minds was born. Through common frustrations and similar life-goals they set to building a dynamic boutique studio very particular over its partners, team and direction. They create work that matters to them and to those they align with… all the while travelling the world, learning, playing, growing and living. Life is too short to think otherwise. Forever curious.
McFaul+Day are no ordinary creative lifestyle agency. We are constantly amazed by those who crazily seek comfort in the old big agency ideal (we’re actually ex-big consultancy folk, see). We offer security to those who can see the light. We are a creative and strategic ally with an International reputation for considered solutions devoted to the intersection of creativity and culture.
We see McFaul+Day as a place of balance; our work and our play equate in a passionate journey of curiosity, creativity and discovery. We’re a team of like-minds; world-class multi-skilled folk generating a better future.
7. Services + Capabilities.
We exceed at…
Advertising, Art Direction, Branding and Identity, Branded Content, Consultancy, Concept Development, Content, Development, Commercials Curation, Event Design, Exhibition Design, Product Consultation, Illustration, Interiors and Retail, Interactive, Naming, Print, Packaging, Signage, Strategy, Typography, Writing.
8. Clients + Friends.
We’ve done it with these good folk
Pepsi + Audi + Toyota + Nissan Sports Adventure + Clarks Originals + Levi’s + New Balance + Nike + Brand Jordan + Puma + ashmei + Carhartt-WIP + Havaianas + Aeance + POBS + Orange + Vodafone + Nokia + Sony + Samsung + Toshiba + Microsoft + Brisk + Tiger Beer + Virgin Atlantic + British Airways + Vintage TV + BBC + The Times + BT + IBM + Cancer Research UK + Red Bull + Silence Tea + Doritos + Lucasfilm + AMC Networks + Luma + Millican + Filson + DIRT Mountainbike Magazine + MOTO Motocross Magazine + Onboard Snowboarding Magazine + The Reason Snowboarding Magazine + Giro Sport Design + Beacon Bicycles + Castelli + Shimano + Colnago + Vandeyk + Nowhere Fast Cycle Club